ABI Entrepreneurs: Journey Commences


The start of my second day with the Afro-Brazilian incubator held a lot of promise.  I was meeting two entrepreneurs that ABI supported.  I was hoping to learn about their way of doing business and may be offer my perspective on how they could improve or expand.  I arrived at the office at 9:30, and Paulo and I proceeded to take a bus to reach the first entrepreneur.

We got off the bus after a 30-minute ride to go downhill on a very quiet street.  It was 10:15am but the temperature was already 35C (95F) with 70% humidity.  After walking for quarter of a mile, we reach a tin-roof shed.  And that’s it!  That’s the store of our first entrepreneur.  To be honest, I was a little disappointed at first.  I was expecting a bigger set-up.  When I read the agenda that I will be meeting an entrepreneur dealing in fashion jewelry with design collection inspired from African divinity, I had perceived something entirely different.  It was a workshop at best.  That is when I was reminded why it was so important for me to visit the port area the other day and understand the evolution of a historically marginalized community and appreciate that social ascendance take generations to affect.

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